[ Pobierz całość w formacie PDF ]
Improving Your Alexa Ranking. You ll find more than two thousand references to this article, many of which are from quality
websites. The result, because many of these sites have my Author Box included at the bottom of the article, is more than two
thousand one-way links pointing to my website with a single article! It s like link building on steroids. Each link builds my link
popularity and is essential for improving Google search results. The best part is that this link-building activity costs me little or
nothing to implement.
What if you don t have anything to write about?
If you are struggling to write your own articles, there are plenty of tools out there that can help you create a unique article. If you re
not in the market for this type of software, you can also hire a ghostwriter or freelancer. I would recommend finding someone
through eLance.com or Getafreelancer.com. You could likely negotiate with someone depending on your topic and pay as little as
$10 per article.
Writing original articles or having original articles written for you can be worth every cent! Overall, article marketing has created
thousands of links back to my websites. In fact, if you Google my name Michael Fleischner, you ll find tens of thousands of
references. Most of these references are directly associated with my article marketing, one of my favorite SEO strategies.
I have evolved my article marketing techniques over the past few years to save time while improving effectiveness. Additionally,
changes in how content is viewed by search engines like Google has modified the way I use this strategy.
It is widely reported that Google is penalizing sites for publishing duplicate content. Regardless of the accuracy of this statement,
it s important that you find ways to create unique content. A good habit to get into is to first publish your article to your own
website or blog before distributing to third-party article directories and sites. This gives you claim to the article as your own. Once
you begin distributing the article, make sure that each submission is unique. Doing so increases the chances that your article
actually gets published online and provides the link juice you want from it.
The challenge with unique content is that even if you have an original article and publish to your own website, that article is no
longer unique. What happens when you start submitting to third-party sites? How can you create unique content each time you
submit an article? The answer to that question is a concept called Article Spinning. Spinning an article means that you use a tool to
generate multiple unique articles from your existing content.
You can write your own article and then create multiple, unique versions of that article, before submitting to article directories.
There are a variety of spinners on the market that help you with this process. I recommend using a spinner if you are manually
submitting to article directories just as I did when I started building links to my sites manually.
Now I prefer article marketing services that can distribute unique articles to hundreds of targeted websites and blogs on autopilot.
Spinning and submitting articles on your own can take hours or even days. Thankfully, there are a small number of reliable tools
that can take your article, once versioned properly, and distribute it on autopilot. What s nice about the tool I personally use is that
you can pace the distribution of your content. This ensures that links aren t built too quickly, resulting in the Google slap.
The key to link building is to establish inbound links to your site in a slow and steady manner. Tools that help with article
distribution generally submit a large batch of articles all at once. When I found a tool that would allow me to set the rate at which I
distribute articles, I was in heaven. This tool has become a standard for anyone interested in improving search engine rankings!
For a list of article writing resources, including automated tools and services to write, spin, distribute, and track your article
marketing, visit www myseomadesimple.com/secret htm.
To get you started, here is a list of some of the most popular article directories to which you can submit your articles. There are
hundreds more, but these are some of the most popular. Don t forget to spin your article multiple times to create unique submissions
to each of the following article directory websites.
1. www.Goarticles.com
2. www.eZinearticles.com
3. www.ArticlesBase.com
4. www.Buzzle.com
5. www.ArticleAlley.com
6. www.Webpronews.com
7. www.ArticleSet.com
Place Free Articles on Your Website with Reprint Rights
Another way to optimize your own content is to post your authored articles on your own website with reprint instructions (I suggest
doing this before submitting to article directories). This allows your website browsers to repurpose your content under specific
terms and conditions and search engines to recognize you as the original author a very important step for improving search engine
rankings.
Create a single page on your website that lists all of your articles. On this page, provide instructions on how your articles can be
used. For example:
You re welcome to reprint these articles on your website and in your e-newsletters free of charge, provided that you don t change
the article in any way and you include the byline (including a link to our website).
In doing so you agree to indemnify [your website name here] and its directors, officers, employees, and agents from and against all
losses, claims, damages, and liabilities that arise out of their use.
Note: By viewing and copying the source of this article, you ll be able to retain all formatting.
In addition, or in lieu of the message above, you may want to repeat a similar disclaimer at the footer of each posted article. For
example:
Publishing Rights: You may republish this article in your website, newsletter, or book, on the condition that you agree to leave the
article, author s signature, and all links completely intact.
Article marketing is one of the fastest and most powerful ways to build links to your website. Again, remember that you want
quality links, so take your article writing seriously. I suggest creating one to two articles per week and distributing them to at least
twenty-five to thirty article directories. This can increase your SERPs both short and long-term.
Whether you use a service to author articles for you or do your own writing, always strive for unique content (40% or more of an
article) and pace your distribution. Over time, this is one of the most powerful tactics for building tons of quality inbound links to
your website or blog.
Link Exchanges/Link Requests
One of the fastest ways to build links to your website, and therefore link popularity, is through reciprocal linking. As we discussed
in an earlier section, there are essentially three types of links: one-way, reciprocal, and three-way. One-way links are the links you
acquire that point directly to your site. We are discussing a number of methods for acquiring one-way links, such as article
marketing, because they are often the most powerful type of link you can acquire. Reciprocal links are created when two websites
agree to link to each other. Reciprocal links are also known as link swaps, link exchanges, and link partners. When I was first
starting out in search engine optimization I used reciprocal linking to establish a number of quality links to my website.
The challenge here is that a reciprocal link is really only valuable if the Google PR of the site that s linking to you is greater or
equal to the Google PR of your own website. That s not to say that links from sites with a low PR don t provide value. In fact, when
you re starting out, every inbound link with a Google PR greater than zero helps!
[ Pobierz całość w formacie PDF ]